Arsenal have added to their lengthening list of regional partners by announcing a sponsorship agreement with Imperial Bank which will see co-branded debit cards made available in Kenya and Uganda.
While it is looking increasingly unlikely that Arsene Wenger’s squad will travel to Africa this summer for a friendly, despite an attempt to arrange a match in Abuja, Nigeria last year, the club have obviously pinpointed the region as a real growth market for the Arsenal brand.
Speaking about the latest deal, Vinai Venkatesham, head of global partnerships at Arsenal said:
“We are delighted to be partnering with Imperial Bank to provide Arsenal branded debit cards to our millions of fans across Kenya and Uganda.
“Imperial Bank is a well known and trusted institution that puts its customers, communities and social responsibility at the heart of everything it does. We look forward to a long and successful partnership with Imperial Bank.”
Last month, as part of the build-up to July’s pre-season tour of the Far East, Arsenal also put in place a deal with Indonesian phone operator Telkomsel.
It’s obvious that for most Emirates regulars such partnerships will mean very little, but with the core aim long-term expansion of the fanbase and a subsequent increase in revenue they make solid sense from a business point of view. At least that’s what the email from that friendly man in the Nairobi branch said…
Having turned Arsenal into the Bank of England club in the 1930s you can’t help but wonder what Herbert Chapman would make of this brave new world…you’d at least hope he wouldn’t spend hours moaning on talkSH*TE.