Arsenal have added to their lengthening list of regional partners by announcing a sponsorship agreement with Sterling Bank which will see co-branded debit cards made available in Nigeria.
Last year the Gunners planned to play a friendly match in the Nigerian capital of Abuja only to pull the plug at the last minute due to safety concerns. Despite a replacement match failing to materialise, the club have pinpointed the region as a real growth market for the Gunners brand.
Speaking about the latest deal, Vinai Venkatesham, head of global partnerships at Arsenal said:
“We are delighted to be partnering with Sterling Bank, a highly respected financial establishment, to offer Arsenal branded debit cards to our millions of fans in Nigeria. We look forward to building a strong and successful relationship in the years to come.”
As an added bonus for local Gooners, an Arsenal Soccer School coaching clinic has been thrown into the mix – fingers crossed they can find us another Kanu.
Rumours that the above deal was set-up following a lengthy email exchange with a very persuasive bank manager are unconfirmed, although the use of Western Union money transfers might explain why our transfer business has been slow this summer.