The press release people have been onto us trumpeting a ‘partnership’ arrangement between Arsenal and BT Sport. We’re struggling to make complete sense of it, to be honest.
BT Sport has today announced it has become an official partner of Arsenal Football Club.
The new partnership enables the Barclays Premier League broadcaster to promote its extensive offering of live football through Arsenal’s digital channels in the UK and Ireland.
In addition, the agreement will give the broadcaster access to Arsenal’s first team players and manager to create unique and exclusive content to support and enhance BT Sport’s Barclays Premier League coverage.
Arsenal and BT have a long-standing relationship, and earlier this year Arsenal midfielder Alex Oxlade-Chamberlain was one of the key athletes featured in the national launch campaign of BT Sport.
That was followed by some marketing style quotes from marketing people, and ain’t nobody got time for that.
We’ve sought some clarification about what exactly that means. What content is going to be available and how isn’t really clear. Players do interviews for Sky before live games, so perhaps something like that. Or friendlies.
Or maybe a game show starring Mesut Ozil called ‘Eyes on the prize’.
Either way, we just hope that Michael Owen isn’t involved. Or Mark Halsey. Because that wouldn’t be a partnership.
It’d be some twats in a place they don’t belong.