Arsenal have announced that ‘Visit Rwanda’ has become the club’s official tourism partner and that part of the deal will see their logo displayed on the team’s shirt for the 2018-19 season.
The new sponsorship opportunity came after a restructuring of the deal with Emirates allowed for another partner, and after a long process an agreement has been struck with the Rwanda Development Board, through their subsidiary, the Rwanda Convention Bureau.
The club’s commercial manager, Vinai Venkatesham, said of the deal, “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry.
“The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.
The Arsenal shirt is seen 35 million times a day globally and we are one of the most viewed teams around the world. We look forward to working with the ‘Visit Rwanda’ team to further establish the country as a leading tourist destination.”
The financial terms of the deal are not revealed, however our information is that the club were looking for around £10m per season for the sleeve sponsorship rights alone.
It may well be a case that it’s all wrapped up in the overall partnership package, and perhaps the sponsor’s logo will distract us from the awful sleeves on the new Puma shirt.