Arsenal have announced that from next season priority access to semi-final and cup final tickets will be linked to a season ticket holder’s home match attendance record.
In an email sent out this morning, they explain that the decision has been made following consultation with supporters’ groups, including the AST and AISA, and a discussion with the Fans’ Forum.
In previous years, access has been based on a qualifying number of away matches attended over a period of several seasons.
Incentivising home match attendance harks back to a previous era when supporters collected tokens in the matchday programme to qualify for cup final tickets.
The ‘Attendance Challenges’ are being introduced alongside the launch of the new My Arsenal Rewards loyalty programme which will be linked to club memberships from this season.
While hardcore away fans who don’t attend home games are the most likely to suffer, it’s a move that makes sense.
All too often in recent years, swathes of sold seats have been left empty for less glamorous games by apathetic / absent season ticket holders. Anything to counter that is a good thing because the more people in attendance should, in theory, make for a better matchday atmosphere.
For more details on how the new scheme will work, click here.
Earlier this summer, Arsenal also announced a decision to phase out the Away Ticket Scheme over the next two years.