Arsenal have confirmed that Camden Town Brewery will be the club’s official beer partner for the next three seasons.
In the booze equivalent of adidas replacing Puma, the local brewery – makers of Pils, Pale, Hells and Gentleman’s Wit – takes over from Carlsberg.
The craft beer aficionados may have been swallowed up by global giant AB InBev a few years ago, hence their ability to do deals like this, but you can’t help but love the enthusiasm of founder Jasper Cuppaidge, who is a lifelong Gooner.
Speaking to Arsenal.com he said: “If you’d have told me 10 years ago that the beer I was creating in my basement in North London would one day be the beer of Arsenal Football Club – the club I love – I would have thought you were crazy, but I would have loved the idea of it!
“The partnership with Arsenal marks a huge moment both for me and for the entire team at Camden Town Brewery and we can’t wait to share our great beers and a better beer experience with all of the supporters like myself.”
We’re so excited to announce Camden as the official beer partner of @Arsenal FC. North London is red (+ it's thirsty!)
— Camden Town Brewery (@CamdenBrewery) July 22, 2019
To toast the news, Camden is running a competition to win a couple of season tickets and a season-long beer tab…you might have to wait a bit though, as the traffic from the club’s official site appears to have crashed their website.
Jasper, if you’re reading, the Arseblog News team likes your beer and will happily drink it for free.