Arsenal have fallen out of the Deloitte Football Money League for the first time since 2001 as the cost of playing Europa League football for a second successive season takes a toll.
Last season the Gunners were 9th generating €439.2m in revenue. That figure has risen a little in 2020 to €445.6m but we’re now in 11th place and losing ground on those above us.
To rub salt in the wound, neighbours Sp*rs have climbed above us (and Chelsea) into eigth place, boosted by the TV cash that accompanied their run to last season’s Champions League final in Madrid.
For the first time, Barcelona, who recently implemented a new operating model that has seen them bring merchandising and licensing activities in-house, top the league with Real Madrid and Manchester United in second and third respectively.
Eight English clubs are in the top 20 with four Italian clubs, three German, three Spanish and two French making up the rest.
Key takeaways Arsenal’s performance:
– Revenue increased by only £3.6m (1%) to £392.7m, thanks in part to the Visit Rwanda deal and our run to the Europa League final.
Source: Deloitte Football Money League Report 2020- Matchday revenue decreased by £2.7m (3%) despite us playing the same number of home games as last year. The suggestion is that people stopped attending and spending.
“Whilst Arsenal should expect a rise in commercial revenue from a lucrative new technical sponsorship deal with adidas (replacing Puma) which commenced for the 2019/20 season, continued absence from the Champions League means it is unlikely that Arsenal will return to the top ten in next year’s Money League. In revenue terms, without the financial boost of the Champions League, Arsenal find themselves in a challenging position in the middle of the Money League where those below them are aspiring to challenge and grow by using innovative methods to develop and change the way they operate and those above have the buffer of the Champions League providing financial security. The club’s strategy will likely have to react to the threats from behind them in the absence of improved on-pitch performance in the coming years.”
Europe’s Top 20 Clubs
1. FC Barcelona | 840.8
2. Real Madrid | 757.3
3. Manchester United | 711.5
4. Bayern Munich | 660.1
5. Paris Saint Germain | 635.9
6. Manchester City | 610.6
7. Liverpool | 604.7
8. Sp*rs | 521.1
9. Chelsea 513.1
10. Juventus 459.7
11. Arsenal 445.6
12. Borussia Dortmund | 377.1
13. Atletico Madrid | 367.6
14. Inter Milan | 364.6
15. Schalke | 324.8
16. AS Roma | 231.0
17. Lyon | 220.8
18. West Ham | 216.4
19. Everton | 213
20. Napoli | 207.4
As always, the full report is an interesting read when it comes to getting an overview of football’s finance trends.
One line particularly hit home:
“It seems clear that any club that understands both its fans and their related data has a greater chance of moving up the Money League in the future.”
One for Stan Kroenke and KSE Entertainment to have a think about.