Arsenal Women have signed a second Arsenal Women specific commercial deal with beauty brand Il Makiage, following on from AWFC’s partnership with Italian coffee brand Lavazza.
Il Makiage is a New York based beauty brand and Arsenal say that they will have “a significant presence at Meadow Park and Emirates Stadium during Arsenal Women’s games.” Il Makiage will celebrate the partnership with a campaign entitled ‘Focus on my game face’, which will feature Arsenal players.
Dmitri Kaplun, CEO of IL MAKIAGE, said, “These incredible athletes personify who the IL MAKIAGE woman is – fierce, powerful, and ground-breaking. We’re very proud and excited to launch this partnership and the ‘Focus On My Game Face’ campaign. There is no better partner to help us celebrate the power of women and focus the sports conversation on skill and elite talent.”
While Arsenal’s Chief Commercial Officer Juliet Slot said, “Arsenal has been at the forefront of women’s football since 1987 and the game is at an exciting moment in its development. The Lionesses’ success has ignited interest from a new community of people, and we are determined to build on this.”
Arsenal have made no secret of their ambition to make Arsenal Women self-sustaining. Currently, they are funded by the men’s side of the operation, as most women’s teams are. Arsenal, essentially, writes them a cheque every year and says they do not expect the money to be paid back.
Last year, the club began to publish separate accounts for the men’s and women’s teams for the first time. Commercial partnerships such as this, as well as the multi-million-pound WSL broadcasting deal with Sky and BBC, will go a long way to achieving that aim.