KSE has launched a new division to sell sponsorship across its full portfolio reports Sports Business Journal.
Arsenal stands alongside the LA Rams (NFL), Denver Nuggets (NBA), Colorado Avalanche (NHL), and Colorado Mammoth (NLL) as a key sports franchise. Emirates Stadium and London Colney are part of a broader real estate portfolio that includes SoFi Stadium (LA), Ball Arena (Colorado), Dick’s Sporting Goods Park (Colorado), as well as theatres, shopping centres, and a theme park.
The goal of the new division is to identify and secure partners interested in collaborating across the entire portfolio, rather than each franchise or entity handling these discussions independently. Partnership activations will still be managed regionally.
After two years as Commercial Director at Arsenal, Olly Dale is stepping up to become General Manager / Global Strategic Partnerships at Kroenke Signature Properties, a role he’ll share with Chris Sloan, who was Head of Global Partnerships for SoFi Stadium and Hollywood Park.
“We’re here to try to make it easy for global brands to take advantage of the size and scale KSE offers,” Dale said.
“We’re in a unique position where we can utilise the resources and expertise we’ve got all across the group, to offer something to brands that’s pretty unique in the marketplace.”
SBJ suggest that the most likely global partners would be technology vendors. That said, an agreement with Ball Corporation, launched in 2020, highlights the appeal of such contracts to other sectors.
Ensuring better synergy between its various entities has been a priority for KSE in recent years. As part of the summer’s pre-season tour of the US, Arsenal revealed former players, staff, and partners from across the KSE network were invited “for lunch and a panel discussion about their careers” to “share knowledge and spend time together.”
Nothing gets me hot under the collar like press release jargon…
Let me give you something interesting but hypothetical: If Elon Musk buys parts of KSE portfolio that includes Arsenal, how would that affect your dedication to the club? For me, it would be very challenging.
Elon Musk is a pretty outspoken dude and I don’t think he gets everything right.
But, like it or not, he’s a complete and utter genius and one of the smartest humans on the planet.
So yeah, I’d have no problem with his involvement.
I think if you had ethical concerns, the name of our stadium and the name on the sleeve of our shirt would create more issues for you.
DOGE stadium and all unhappy fans will be banned from X and the Emirates.
Elon Musk is not a genius nor is he one of the smartest humans on the planet.
I’ll happily admit that I don’t know a tonne about the guy.
But if you’re sending rockets into space, building affordable electric cars and helping blind people to see again, you’ve probably got a brain cell or two.
The biggest genius of Elon Musk is convincing so many people he’s a genius. He’s actually an insecure twat.
Unrelated, sorry, but I read something that suggested that Edu resigned because he disagreed with Arteta getting a 3 year contract and his “increasing influence”.
That sounds to me like bs intended to deflect attention away from KSE.
Not sure where you read, but pretty much every report I’ve seen is that Arteta and Edu got on really well and Edu was pleased about the contract. But Edu for himself felt was time for a change and that being in charge of a multi club network was step up from being a director at one club. Plus the pay rise was significant which am sure helped!
There are very few sources I read and trust on Arsenal. Usually you won’t find inflammatory headlines and spectacular transfer stories, because those lines are only to drive clicks.
It’s media BS intended to put unnecessary pressure on Arteta, to build/develop dissent amongst our fanbase, and of course to increase traffic to whichever platform that you read it on.
I believe Dicks sporting goods park is owned by commerce city colorado, not the kroenkes, who only lease it.
this is accurate. Operated by KSE but owned by Commerce City.
Dick (‘s Sporting Goods), Ball and Arse(nal).
I honestly had to check it wasn’t 1st April
Hearing unconfirmed rumours that Kench Allenby will be brought in as a Synergy Consultant.
All well and good, ‘pard’ners’….
Now, how about a world class striker, to erm, you know, improve the ‘brand’….
Have a nice day.
Caption contest: which one’s Arteta again?
Doesn’t he own the Colorado Rapids as well? They aren’t listed in the article.
Yes. The Rapids are mentioned in the linked article.