Arsenal have confirmed that season tickets for the 2017/18 will drop in price for Gold Members compared to last season – a result of the club falling out of the Champions League into the less glamorous Europa League competition.
The board had already confirmed that prices for Premier League and domestic cup matches would not increase.
In a season ticket renewal email seen by Arseblog News, the club explains:
“We have previously announced that there will be no increase to GA pricing for Premier League, Emirates FA Cup and League Cup games in Season 2017/18. The club has always considered that pricing for the Europa League would be different from the Champions League so we have reviewed our approach for next season and have applied a discount on your season ticket for the Europa League element.”
Some fans had hoped that they might be able to opt out of Europa League fixtures but that has not been sanctioned. The club also appears to have ignored the call of The AST to not include the Europa League group games in the cup credits, they had instead proposed selling the tickets on a match-by-match basis as is the case with the League Cup.
Good to see reduced prices for Europa Lge matches. Pity Group stages included on Season Ticket – result will be scores of empty seats again
— AST (@AST_arsenal) May 22, 2017
The email continues: “Your season ticket will continue to include admission to all 19 home Premier League matches and the first seven home cup matches in European competitions and the Emirates FA Cup, subject to match categorisation held at Emirates Stadium.”
Because Arsenal only played six home cup games this season a single cup credit has also been applied to the balance for next season’s ticket. That value is determined by how much your own seat costs.
For what it’s worth, my ticket (North Bank upper, behind the goal) has reduced by £175 from £1,436 to £1,261 – a decent discount. So a portion of kudos for the club on that. Of course, even with the reduction, Arsenal’s season tickets remain some of the most expensive in world football.