Welcome to a brand new episode of the Arsenal Women Arsecast.

On this month’s show we’re joined by the Guardian’s Women’s Football Correspondent Suzy Wrack (@SuzyWrack). Suzy and Tim talk about the record breaking Barclays deal to sponsor the WSL starting from next season and the impact it might have. We also chat about the recent record breaking attendances seen at Atletico Madrid and Juventus’ women’s teams and whether clubs in England could do more to generate this level of interest. Then Andrew and Tim have a chat about Arsenal Women’s title run-in, Katie McCabe’s new contract, the injury situation and we trail this month’s feature interview with Danielle Carter, who recently returned to action after 10 months out with a cruciate ligament injury.

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Funke Adesina
Funke Adesina

This was a very good podcast. Thanks Tim!! So I really want to know what happened on April 29th? I hope the women win the league this season.

Stillberto
Stillberto

You’ll see soon enough 🙂

Funke Adesina
Funke Adesina

Tim I asked this on twitter but I’m not sure if you saw it. Has Arsenal thought about having one of the men players come over for meet and greet during the women’s game. This might help sell a little bit more tickets, “come to see Ozil” and stay for a wonderful game.

Tim Stillman
Tim Stillman

I’m not sure if it’s something they’ve thought of- I guess they might consider it a bit of a distraction from the girls playing- which is what they’re trying to sell. But David Luiz went to the Chelsea Women game recently (wasn’t a marketing ploy so much, he turned up off his own back). I think in reality, it’s difficult to arrange at a ground like Boreham Wood.

OkochaDaMan
OkochaDaMan

Interesting. I actually do know what happened on April 29th, but intrigued that it’s such a spoiler for Stilberto 🙂 . I suspect a fun stroll down memory lane is planned. I’ll keep my lips sealed, though, saying no more than that it’s yet another one of those things that makes our great football club unique 🙂

Fun Gunner
Fun Gunner

Really interesting.

Well done to Katie McCabe. Lovely personality on the pitch as well as a great,versatile player.

The Barclays WSL sponsorship is fantastic news, landmark moment, but the FA/clubs must ensure that somehow, some of that money goes to the lower leagues, whether by a levy, or some other mechanism.

Suzy Wrack’s points about marketing were very good.

Fun Gunner
Fun Gunner

She even swayed me a bit on the subject of using the Emirates more!

Tim Stillman
Tim Stillman

Yeah I have to say it hasn’t bothered me before (Boreham Wood isn’t *that* hard to get to). But she’s right, it’s an exceptionally obvious and doable piece of marketing. Suzy actually wrote a really interesting piece off the back of this about activism over marketing when it comes to women’s football https://www.theguardian.com/football/2019/mar/26/womens-football-spurs-stadium-test-womens-super-league?CMP=share_btn_tw

Fun Gunner
Fun Gunner

Thanks, I’ll read that article.

Andy Allsopp
Andy Allsopp

A great a podcast as optimistic as it was, actually, slightly depressing – optimistic in the sense of the investment, McCabe signing, and Sunday’s crunch game Vs Birmingham. Depressing because Yeovil have more or less gone to the wall today (points deducted and they will have to restructure as a semi-pro side) and because some of the obvious opportunities to sell the women’s game are still being missed (matches being screened live on concourse TVs at the Emirates prior to Sunday 4pm ko’s anyone? – your idea Tim – not rocket science, its just cross-marketing). There might be something to learn from Athleti or Juve’s big attendances – I’m ignoring the latter attendance because it was free to get in – because they sell a ‘one club, many teams’ culture and concept, and a more continental take on things in terms of club culture feels right. Launching a new app with so little women’s content demonstrates how far there is to go, though.

Tim Stillman
Tim Stillman

Indeed, the marketing team at the AWFC side work very hard, but it’s a small operation. They need the men’s side to be more joined up and think of these really obvious, free opportunities.

Fun Gunner
Fun Gunner

Excellent points. We could even learn from Man City re marketing, never mind Atleti and Juve.

I do like the new app overall, though