Josh Kroenke says he understands that the relationship between KSE and Arsenal fans has been strained over the years, but that they are working to build trust.
Since the #wecaredoyou campaign launched during the summer, there has been a marked increase in communication from the owners, and that’s definitely a positive outcome. One that hopefully will continue on an ongoing basis.
In his lengthy interview with David Ornstein – full transcript here – Kroenke says that he’s determined to demonstrate the ambitions of KSE can be realised and that their ownership of the club can bring back the kind of success fans crave.
Referring to building a relationship with supporters, he said, “That’s important. They need to understand who we are and what we’re trying to accomplish.
“It’s important for them to try to understand our personalities as people, because at the end of the day we’re fans – we want to win and it makes our job a lot easier when we win. It’s important for them to know how passionate we are.
“When I met with some of the fan groups last season, I didn’t ask them for their trust but I told them that trust is earned over time and I would love for you to trust me now but unfortunately that trust has to play out over the next several years.
“We’re just getting started and hopefully we’ll start to earn more and more trust with the more and more work we put in.”
Obviously there’s a way to go, but opening lines of communication with fans is very welcome, and keeping those lines open will certainly help build the kind of trust he’s talking about.