Mikel Arteta has again made it clear that he will demand everything from his players, staff and beyond to get Arsenal back to where we need to be.
Not shirking the size of the job, he has once more spoken about certain things not being up for negotiation, displaying the ruthlessness he says is necessary for a job like this.
He has also insisted that he wants to give fans something to believe in again, as he tries to steady a ship which, if not quite sinking, is powering steadily towards an iceberg.
Speaking to Sky Sports ahead of today’s game against Chelsea, the 37 year old said, “It’s going to be a long process, a lot of things have to be done right. We need to make a lot of good decisions.
“It’s about clarity. You need a direction, you need a vision, and you need action. And everybody on board has to believe that direction is going to make us successful.
“If people are starting to doubt the process, because of one result, two results, or we made a little mistake here, you have to be ruthless. Believe it, and go, put your foot on the gas and go and go and go.
“People have to understand that there is this way, and no other way. There are some things non-negotiable. That is the organisation and structure. Within that organisation you have freedom.
“But if somebody doesn’t know how to live within these parameters, at this level, it won’t work.
“What I have seen is that the players are on board, are willing to be helped, are willing to make sacrifices, and are willing to follow us. They are showing me every time, they want more, want more, and that’s a very good signal.”
As for what he wants in the long-term, a desire to see glory days return, and to give the supporters a team they can get behind.
“This club deserves nothing else but excellence,” he said. It deserves the best every single day.
“Everyone who jumps through that door needs to realise that is what we’re going to be requiring. They have to feel there is a sense of what we are trying to achieve.
“If the fans can see an identity close to what they are used to seeing with Arsenal, they will be on board.”