Mikel Arteta says he had no say in the decision to invite an Amazon documentary crew to film behind the scenes at Arsenal but he’s hopeful the club can use the opportunity to showcase its values.
Confirmation that the Gunners would be the focus of the latest instalment of the popular “All or Nothing” series was met with a mixed response from supporters who question the timing after recent problems on and off the pitch.
Arsenal will be paid for taking part and the club will have a say in what makes the final cut so we can only assume our owners have weighed up the possibility of looking like plonkers versus the chance to reach new
customers supporters with a polished presentation of their prized football asset.
It’s not the first time that Arteta has been involved in such a production. He was at City when Pep Guardiola’s squad were also followed by Amazon cameras and he seems pretty laid back about the whole venture.
“No,” he said when asked if he’d been given a choice in taking part. “That’s a decision made from the club and it’s with the best possible interests of the football club. We need to help as much as possible.
“I experienced that a few years ago when I was at Man City,” he added. “We’re going to help as much as possible to help everybody see what this club means; how things are done at the football club and to be as transparent as we can to show the values, integrity and the passions and where we are trying to drive this football club.
“Hopefully, it’s a perfect year to show that. We need to make that happen. It’s down to us to produce the best piece that we can so everybody can feel part of what we do and our fans can be proud of what we do.”
Given he can be a little tetchy when facing the media before and after matches, it’s hard to gauge how much Arteta might give away on camera. When Sp*rs were the subject of “All or Nothing”, Jose Mourinho didn’t mind performing for the cameras in his office but footage of tactical matters were few and far between.
Asked if he’ll be watching what he says on camera, Arteta replied: “I think I’ve been very transparent since I’ve been here. I have tried to respond to every single question but if you ask me about things in the dressing room, I’m sorry but that door is completely closed.
“For the rest, I’ve tried to answer to the best of my capacity and while they [Amazon] are here, we’re going to try to be us, not somebody else. We try to be us and show what we do.”