Deadline have revealed that Arsenal will be the focus of the latest installment of Amazon’s popular ‘All or Nothing’ series with the cameras set to start rolling behind the scenes this pre-season.
The fly-on-the-wall documentary series debuted Stateside in 2016 and focused on NFL franchise the Arizona Cardinals. Since then, it has covered the likes of the Dallas Cowboys, Los Angeles Rams (also owned by Stan Kroenke), the All Blacks, Juventus, Manchester City and Sp*rs.
For those who tuned into the latter, Jose Mourinho’s excruciating chats with Daniel Levy, Harry Kane’s winsome team talks and a lot of mundane player banter earned plenty of column inches. In fairness, it was pretty entertaining viewing, especially as Sp*rs were crap, but it was mostly funny because it was someone else’s club. Pulling back the curtain on Arsenal, especially right now, seems like something of a risk. Then again, money talks…right?
On the decision to get into bed with Amazon, Arsenal’s media and comms director Mark Gonnella said: “We are looking forward to giving our fans around the world a unique insight into how we work day to day. We have one of the biggest global followings in the game and one consistent thing we hear from fans is their desire to see more about what happens behind closed doors at the club. All or Nothing will give our fans and sport lovers an opportunity to learn more about what makes Arsenal such a special club, our trophy laden history and our ambitions for future success.”
Dan Grabinar, Amazon’s Head of UK Originals, added: “Arsenal is a historic club going through a fascinating period, and we can’t wait to take viewers behind-the-scenes on the journey of this crucial season. All or Nothing is about intimate access to the passion and commitment behind elite sport, and in Arsenal we have the perfect subject for the next chapter. We are looking forward to Prime members around the world experiencing another Premier League season with a new club, through All or Nothing’s signature quality storytelling and access.”
It’s not the first time Mikel Arteta has experienced life with a camera crew in tow. The Spaniard was at Manchester City when they were in the Etihad dressing room. All the same, the stakes are much higher for him this time. We’re intrigued to know what he makes of the decision.
The first episodes of All or Nothing: Arsenal are due to drop in 2022. Eek.
Update – Arsenal have confirmed the news