Arsenal will wear a new all-white strip when we face Nottingham Forest in the FA Cup third-round on Sunday.
The kits, which won’t go on sale to the public, have been produced in conjunction with adidas as part of the “No More Red” campaign to highlight increasing youth violence and knife crime.
The initiative will build on the work of the club’s charity wing “Arsenal in the Community” and aims to keep youngsters safe by providing fresh investment for safe places to play football as well as mentorship opportunities.
In 2021, 30 teenagers were killed as a result of knife crime in London.
𝗡𝗼 𝗠𝗼𝗿𝗲 𝗥𝗲𝗱 ⚪
Last year saw a record number of teenagers murdered in London.
It's time to make a real change, through real action.
Our white shirt is not for sale, not for profit. No More Red. pic.twitter.com/jnmE4b0GpC
— Arsenal (@Arsenal) January 7, 2022
Actor Idris Elba, who stars in the campaign’s launch video alongside Ian Wright, Emile Smith Rowe and Reiss Nelson, hopes Arsenal’s decision to forego our usual livery will help draw attention to a cause that is close to his heart.
“The idea that Arsenal are going to come out in an all-white kit and say ‘No More Red’ will hopefully make people think ‘Hang on, what’s going on here?’ – then look further and try and find out more,” he told Sky Sports.
“I hope it makes an impact that ripples into other football clubs and inspires other collaboration ideas, and investment in practical things to help young people, whether that’s football pitches, or youth centres like the one I went to in Forest Gate where I played sport and where I actually fell in love with film.
“We need to give young people, especially teenagers, another option and an alternative to knife crime and gangs. It’s about what we can offer them as an option.”
Reinforcing the message, Head of Arsenal in the Community, Freddie Hudson, said: “Keeping safe is just one part, “No More Red” also provides educational opportunities that help individuals make better, informed choices about their future. It also sends a wider message that by pursuing your talent and focusing on aspirations and positive influences, there are alternatives.”
Arsenal will donate the shirts worn on Sunday to organisations doing work in the community to address some of the root causes of knife crime and youth violence.
- Arsenal in the Community
- The Stephen Lawrence Day Foundation
- Steel Warriors
- Don’t Stab Your Future (DSYF)
- Box Up Crime
- Copenhagen Youth Project
- St Giles Trust
- Octopus Community Network
- The Ben Kinsella Trust
For more information on the No More Red campaign, to watch the interviews with Idris Elba and Ian Wright and to hear case studies from kids living on the front line of London’s street violence, see here.