Arsenal have confirmed that season ticket prices for the 2022/23 season will increase by 4%.
The club has held General Admission ticket prices flat for seven years, however, in light of pandemic-related revenue losses (set to be confirmed later today), the need to refurbish elements of Emirates Stadium and a general rise in costs, the board has taken the decision to pass on some of the financial burden to supporters as it looks ‘to return our finances to a break-even position in the medium term.’
The pain of the General Admission increase won’t necessarily be felt immediately. As a result of the cup-tie rebate (owed for the lack of FA Cup home games), prices for next season, whether we’re in the Champions League or not, will actually come down a smidgen in relative terms before increasing ‘properly’ for the 2023/24 season.
That’s not the case for everyone. Those in Club level will see their prices increase by between £125 – £255 depending on what competitions we’re in next season.
The Arsenal Supporters’ Trust said the rise “is unjustified at a time Arsenal’s overall revenues are increasing and fans are experiencing other pressures on their disposable income.”
It doesn’t help that we already pay some of the highest prices in the country and that the team hasn’t been particularly successful in recent seasons. That we’ve literally been paying players to leave in recent years also underlines some of the financial wastage that has come with mismanagement on the football operations side of things. We should also point out that sponsorship and TV deals have increased a lot since prices last went up.
On the flip side, the football is getting better (you can be sure the sense of optimism strengthened the club’s resolve on this issue), there has been a clear drive to reduce player wages and existing and new schemes are in place to keep ticket prices down for young fans, away fans and those who attend League Cup games.
If you told supporters that prices won’t be going up again after this for another seven years, then I think many would still grumble but take it on the chin. That’s probably wishful thinking though.
For more on the price rises, click here.