Arsenal are the first club in Europe to secure a UEFA FootbALL Award after the club underlined its commitment to anti-discrimination issues with two well-received initiatives.
In conjunction with kit supplier adidas, the Gunners launched the anti-knife crime ‘No More Red’ campaign in January 2022 to help provide more high-quality safe spaces for youngsters to play sports, as well as increased access to trusted role models.
Drawing attention to the initiative, the men’s first team subsequently wore all-white strips in the third round of the FA Cup for the last two years.
Arsenal have also been lauded for becoming the first club to fully integrate British Sign Language into every home game.
Those of you who’ve been to Emirates Stadium recently will know that a certified British Sign Language interpreter is on hand during the matchday show and that the big screens welcome goals with a ‘goal’ hand sign graphic.
In conjunction with Level Playing Field’s #UniteForAccess campaign, Saturday’s match against Bournemouth will be our first matchday with British Sign Language (BSL) fully integrated
More info here 👇
— Arsenal (@Arsenal) March 3, 2023
The FootbALL programme was launched earlier in the month ahead of the Champions League final in Istanbul and aims “to highlight the power of football to drive positive social change across European communities and advocates that the game is open to all to enjoy, play, learn and develop.”
The other three inaugural winners are the Royal Belgian Football Association, the DFL Deutsche Fußball Liga GmbH and ex-France international Lilian Thuram.
Arsenal will receive a unique and exclusively designed award by Italian artist Andrea Roggi which will be presented at the UEFA RESPECT Forum tomorrow.
Well done to everyone at Arsenal who has worked on these initiatives.