Welcome to a brand new episode of the Arsenal Women Arsecast, the number one podcast about Arsenal Women.
In this episode of the Arsenal Women Arsecast, Tim talks to Helen Hardy – founder of women’s football merchandise outlet Foudy’s . Helen started the business from her bedroom in 2019 because of the difficulty of finding bespoke women’s football kits with customisation and personalisation. Tim talks to Helen about how the business started, why big brands continue to undervalue the market for women’s football merchandise, how the buying habits of women’s football fans differ from men’s football, kit fits and how Foudy’s now partner with major brands due to expertise in a market that brands continue to overlook.
You can follow Helen on Twitter @HelenFootball Helen Hardy (@helenfootball) / Twitter and check out Foudys.com here FOUDYS.com | The Home of Women’s Football Shirts
You can follow Tim on Twitter @Stillmanator
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This is one of the most interesting podcasts you’ve done, Tim Stillman of Arseblog. (At last I know who the host is!) Big thanks to Helen Hardy – what an amazing entrepreneur she is. I found her comments fascinating and they also made a lot of sense. It is indeed astonishing that brands and clubs don’t seem to market women’s shirts. Across many sports which both men and women play, there is often a tendency to sustain the hierarchy – the men’s version of the sport isn’t just bigger, it must be seen to be bigger. This is needless –… Read more »
What a fantastic subject. My way of dealing with it is : lve got the yellow, pink, black shirts (all purchased unfortunately from Sports Direct) and l just had ‘WOMEN’ printed on the back. Ive just purchased (from Arsenal Direct) the new home shirt, again with ‘WOMEN’ printed on the back. This is to show my support specifically for the women’s team although l am an Arsenal fan of both genders but l only go to watch the women now. I also bought the England orange shirt on this l painted ‘WOMEN’ on the back. I was only able to… Read more »