Welcome to a brand new episode of the Arsenal Women Arsecast, the number one podcast about Arsenal Women.
In this episode of the Arsenal Women Arsecast, Tim talks to Helen Hardy – founder of women’s football merchandise outlet Foudy’s . Helen started the business from her bedroom in 2019 because of the difficulty of finding bespoke women’s football kits with customisation and personalisation. Tim talks to Helen about how the business started, why big brands continue to undervalue the market for women’s football merchandise, how the buying habits of women’s football fans differ from men’s football, kit fits and how Foudy’s now partner with major brands due to expertise in a market that brands continue to overlook.
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