The stories linking Arsenal with a move for Raheem Sterling have been abundant in recent weeks.
The Liverpool man’s contractual situation has become an issue, along with that of Theo Walcott, so the press have been delighted to put two and two together and moot a potential swap deal between the two clubs.
And now, in an interview with the BBC in which he reveals he’s turned down a £100,000 a week contract from the Merseysiders, Sterling says Arsenal’s interest is “quite flattering”.
However, he goes on to say, like every player in this position, that he’s simply concentrating on doing his best for his current club and that he’ll consider his options in the summer.
While the interview is little more than a carefully placed bit of Sterling PR to try and quash rumours that he’s greedy or looking for too much money, it’s also a gigantic advertisement to any potential suitors.
Whether that will make him more or less attractive to Arsene Wenger remains to be seen.
One thing is for sure though, and that’s that you simply cannot lick your own elbow.