Arsenal have confirmed that Adidas will continue to supply the club’s kits until 2030; a six-year extension on the current agreement which was due to run until the end of the 2023/24 season.
The news will no doubt be welcomed by supporters who’ve been impressed by the quality of the designs for each season’s trio of kits in recent years, not to mention all the associated training and leisure wear ranges.
We’ve yet to get details on the financials but we can assume that there’s a nice bump in the amount of money that Arsenal will receive. The current agreement sees us earn around £60 million per year which, at the time of signing in 2018, was the third highest kit deal in history.
“We’re delighted to agree a new partnership with adidas until 2030,” said Arsenal’s chief commercial officer Juliet Slot.
“The long-term nature of our extension means there’s a real commitment to build on this brilliant collaboration, with a strong focus on growing women’s football and developing our sustainability strategy.
“Since we’ve been reunited, we’ve driven initiatives and investment in our local communities, and developed exciting and bold product ranges for our players and supporters alike. We’re proud of the progress we’ve made together and we’re excited to take our partnership forward.”
Kasper Rorsted, chief executive officer at adidas, added: “The work we have done with Arsenal has broken new ground in football partnerships and both on and off the pitch Arsenal continues to be at the forefront of the sport. We’re truly excited to continue to support both the men’s and women’s teams, delivering the very best for the athlete.
“We believe in helping the local community in London, investing in the causes and issues that matter most to them, and through exciting products and authentic storytelling, we’re looking forward to celebrating the rich and diverse Arsenal fanbase globally in the years ahead.”
On a related note, it was revealed last night that this season’s black away kit has, for the first time in the club’s history, been more in demand than the new home strip.
Fans Forum this evening:
One interesting nugget is that this is the first season ever where the Away kit has outsold the Home kit
— REDaction Gooners (@REDactionAFC) September 29, 2022
Arsenal’s shirt sponsorship deal with Emirates Airline is also coming to a close at the end of the 2023/24 season and we wouldn’t be surprised if that relationship is also continued.