Arsenal have confirmed that four fewer games will be included in the price of a general admission season ticket from the 2023/24 season.
As things stand, season ticket holders pay up front for 26 home games a year (19 in the league + 5 in Europe + 2 home FA Cup) and receive a rebate from the club if that tally isn’t reached.
Under the new arrangement, 19 league games will be covered plus three group stage matches in Europe, if we qualify. Season ticket holders will also retain the right to buy their seat on a match-by-match basis for any additional home cup games.
As a result, the cost of a season ticket will reduce compared to this year although it’s the flexibility that comes with committing to ‘only’ 22 matches that is more of a selling point than any year-on-year monetary saving.
Hypothetically, if Arsenal draw big sides in the Champions League knockout rounds or in the FA Cup, you’d expect the fixtures to be sold as Category A and, if you wanted to attend, the total outlay would exceed what it does currently.
That’s before taking into account the fact that season ticket prices will go up by an average of 5% (6% lower tier, 4% upper tier, 5% club level).
After flat general admission ticket prices for seven years, prices this season were set 4% higher than they were in 2021/22. For the most part, the effect of that wasn’t felt by season ticket holders last summer because of a cup tie credit, however, the direction of travel has been set by KSE. Prices are going up.
While nobody welcomes having to pay more, it’s pretty obvious that the extraordinary increase in inflation in the last 12 months is also a key factor in the decision to up prices again.
Stuff is more expensive. Keeping the lights on. Maintaining the stadium. Staff costs. Ukrainian wingers. Hummus. You name it.
Telling people that prices are going up is never popular but from a club perspective, it doesn’t hurt that they are doing so when demand for tickets has never been higher. They will also be able to point to the fact the increase is below the current rate of inflation and that some of the funds will be redirected to initiatives that benefit supporters.
– investment in Emirates Stadium
– initiatives to improve the matchday experience
– enhancements to the ticketing system
– a further clamp down on ticket touts
– 25% discount on seasons tickets / match tickets for ‘Young Adult Members’ up to 24yo (up from 21)
– continued discounts to Cannon members aged 17/18
– continued 66% Family Enclosure discounts for Junior Gunners
The club have also calculated that, in theory, 150,000 extra tickets will be available to purchase as a result of reducing season tickets to 22 matches. Mind you, we’re not entirely sure how they’ve worked that out!
For more information from the club, click here.