Adidas are set to release a fourth Arsenal shirt this season, however, it won’t be worn by the players on the pitch.
At an event to unveil the new navy blue third kit, Product Designer for Licensed Apparel, James Webb, hinted at the upcoming release.
“There’s something in the pipeline,” he said. “I don’t want to give anything away.”
He added: “Clubs are signing different sponsorship with FIFA or Konami for instance and we have to respect the partnerships there.
“The collection of jerseys that were released last season, they all fit under the FIFA umbrella, but now you see teams like Juventus stepping out.
“So there is something in the pipeline, but it’s geared towards Arsenal, not FIFA.”
— Charles Watts (@charles_watts) August 13, 2019
For context, last year Adidas collaborated with video game publisher EA SPORTS – makers of the FIFA series – to release limited-edition football jerseys for Real Madrid, Juventus, Bayern Munich and Manchester United. Featuring ‘bold’ unconventional designs they were marketed as ‘digital 4th kits’.
Since then Juventus have signed an exclusivity agreement with Konami, the Japanese company behind the popular Pro Evolution Soccer games. As a result, Juventus will appear in FIFA 20 under the ‘fake’ name Piemonte Calcio and their official kit and badge will not feature.
Juventus’ new adidas shirts will feature in PES 2020 which is due for release in early September.
Arsenal haven’t gone quite so far as to sign an exclusivity agreement with Konami, but we did recently confirm a three-year extension to our existing global partnership with them. It sounds as though Bayern, Juve and United have done much the same.
We’ve got a feeling that this new fourth kit could well be tied to Konami and PES 2020. Hopefully, they let Hector design it. He’d do a great job.
If we hear anything more, we’ll be sure to report back.