Some background on Arsenal’s Adidas hook up

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Earlier today we got confirmation of a long standing rumour that Arsenal were going to do a deal with Adidas to become kit manufacturer when our deal with Puma expired.

These days, there’s a lot more to it than simply making the home and away shirt. On top of the kit there’s training gear, leisure wear and all the various bits and pieces that can be found on the club’s online store.

The German company are set to pay Arsenal £65m per season over five years, bringing the total to over £300m. However, the Gunners hierarchy had initially considered continuing with Puma and an agreement had been reached which would have seen them also pay something in the region of £65m per season.

Perhaps cognisant that the Puma kits weren’t always the most popular, when Adidas came in late in 2017 to match what was already on offer, it was decided to go with them, at which point Puma asked that any announcement should wait until after the 2018-19 kits were launched.

Design work by Adidas began early in 2018 as it takes a surprisingly long time to get from start to finish on a new shirt concept, and Arseblog News understands that next season’s kits are almost at approval stage. Will it be the bruised banana? We’ll just have to wait and see.

The global Arsenal fanbase is a significant factor as a relatively small percentage of kits are sold in the UK, with over 85% of all sales made worldwide, and the popularity of the club in major overseas markets played a key part in the negotiations.

So, it’s an exciting new partnership, with those of us of a certain vintage hoping that we can replicate some of the success we had with Adidas in the past.

Tactics Column: Emery’s Arsenal click with two up top

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Nic Bell
Nic Bell

Puma always over complicated it, like that weird track mark down the middle a couple of seasons ago.

Mo Bjonski
Mo Bjonski

And now we get the reverse: three stripes down the sides no matter how well or (usually) badly it fits with the rest of the design.

Berlingoon
Berlingoon

Welcome back, Adidas.
It’s funny that they canceled their ads with Mesut after Erdogate and are now sponsoring the club where he’s the star player.

Laca-Sead
Laca-Sead

Oh is he? He is the most paid for sure but from what I saw yesterday our poster boy is certainly not the star player.

Anonymarse
Anonymarse

We are blessed with many good players

Alex
Alex

He wasn’t playing yesterday for your complete information…

Vonnie
Vonnie

Adidas is one of the sponsors who have stood by him, read his statement, he lists them among those who have supported him.

Alex
Alex

Yes! Mercedes let him down…

Pedant
Pedant

Good cash. Let’s hope we spend it on players.

SizC
SizC

Good cash that we’re going to pay for. I think this deal should bump up kit prices by another £10 for next season

Mmm
Mmm

Adidas kits are cheaper then puma

renaissancerosicky
renaissancerosicky

Good call by Vinny here.

Lord Bendnter
Lord Bendnter

I’m so happy! I trust Adidas. Can’t wait to get next year’s kit.

Arsene's zip
Arsene's zip

Both my Puma shirts have fallen apart after a couple of washes. I still have Nike and Adidas ones that have lasted years.

Nikhil
Nikhil

Same here as well.

Hi-brid
Hi-brid

Go classic and I might even buy one…

JohnnyLDN10
JohnnyLDN10

Do we think they will re-release the old classic kits with the Adidas logo on??

Elvis
Elvis

Three stripes on everything. Boring. Good money though…

MeSoHornsey
MeSoHornsey

It feels like an upward trajectory in everything we’re doing at present. It feels good.

arsenaltel
arsenaltel

whisky has no ‘E’ unless you are Irish

arsepedant
arsepedant

Canadian, too.

redDfredD
redDfredD

Or American.

Greengunner80
Greengunner80

Whilst we’re being pedantic whiskey never has a capital ‘E’

rosicky4real
rosicky4real

welcome back ADIDAS

Damien
Damien

I’m still awaiting our official Bourbon or Whiskey partner, hopefully we avoid Proper Twelve 😉

DB10s Air Miles
DB10s Air Miles

It now comes on tap…….

Envius
Envius

Every slavic gooner dream comes true!

SpaceToast
SpaceToast

They’ll be squatting in the streets from St. Petersburg to Sofia!

Simon
Simon

The 1979 FA Cup Final was my first ‘proper’ shirt. Prior to that I had a white long sleeves/red middle t shirt that my mum sewed an Arsenal badge on to. I also had a plain long sleeved green goalie jersey in which I pretended to be Pat Jennings. I do remember that the ’79 shirts still had just the cannon and the letters ‘A’ ‘F’ ‘C’ each in a little cannon ball alongside, rather than the full badge. My memory is that ‘proper’ replica tops weren’t so prevalent in those days. You had to order them from ads in the back of ‘Shoot’ – or something.